Last year, we had the pleasure of working with Jaron and the team at VODA.

If you don’t know, they are an LGBTQIA+ self-care app on a mission to provide inclusive mental health support to the underserved 1.2 billion LGBTQIA+ people across the globe.

In 2024, they announced their £275k angel round and they have just kicked off their next round!

Created by leading LGBTQIA+ psychotherapists, the app has a thriving community of 30k+ users and hundreds of gender, sexuality and relationship-diversity affirming resources. 

But alongside wanting to share VODA’s incredible tools, Jaron also had an important personal story to share – his journey to co-founding VODA is deeply entangled with his own coming-out journey.

So as well as amplifying their work, I also wanted to help Jaron find his voice as a thought leader in LGBTQIA+ mental health and tech.

Here’s how we worked together:

  • We had a weekly calls to discuss different pitch ideas and LinkedIn post topics – getting his thoughts from head to page and then from page into a journalist’s inbox.
  • If something didn’t quite land, we’d go back to the drawing board, refine and pitch again.
  • We tapped into Jaron’s media contacts (he already had some great relationships), as well as my own, to maximise reach.
  • Jaron is an incredible writer, so I mostly acted as editor – tweaking and refining pieces, advising on structure, and serving as an accountability partner to ensure LinkedIn posts were consistently going out.
  • I would work with Jaron as a sounding board and helped him improve his ideas, provide new perspectives and a sense-check 
  • When big research pieces or funding announcements were on the horizon, I would craft them into press releases and guide the media strategy

The results over 6 months:

  • 27 media articles in the likes of Metro, Forbes, Attitude, Yahoo, Pink News, HR Magazine
  • 5 thought leadership pieces penned by Jaron A consistent LinkedIn presence, with several viral posts (many with 200+ likes / 100+ comments)
  • Increased app users
  • Boosted SEO and Google search visibility
  • New business and client opportunities 

This was a real collaboration, one that played to our individual strengths and connections. 

And now Jaron’s voice and VODA’s message are now reaching more people than ever, sparking conversations and driving real impact. 

And we’d love to help you do that too!

So if you’re looking to get your story out there, let’s talk. 

Testimonial from Jaron 💖

“More Diverse Voices will help you understand what unique perspectives you have to offer and guide you towards being a thought leader in your space.” – Jaron Soh, co-founder, VODA

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