Nesta
Incorporating inclusive language across all communication
Nesta is the UK’s innovation agency for social good.
Nesta had noticed that specific, outdated terms were repeatedly being used in reports, blogs and emails. So the foundation’s EDI and communication team decided to design an add-on tool to Google Docs which scans documents for specific words we want to avoid and suggests alternatives with an explanation.
More Diverse Voices supported by collating an extensive inclusive language database, which covered a range of lived experiences across gender, sexuality, ethnicity, socioeconomic background, disability, neurodiversity, mental health and age.
The tool supports staff learning and improve the language of our internal and external communications.
You can read more about this in Davina Majeethia‘s reflection on Nesta’s EDI strategy.
Wealth of knowledge when it comes to inclusive language
PensionBee
Designing a long-term communication strategy to help close the pension gap
Female-founded fintech combining all your old pensions into one online plan.
From the State Pension and National Insurance contributions to Automatic Enrolment and the reality of saving when you have to pay for childcare – when it comes to finance women’s lived realities have been passed over. As a result, women in the UK have smaller pension pots than men at every stage of their careers.
But pension platform PensionBee is trying to change this.
More Diverse Voices worked with PensionBee on a series of workshops to help make the pension system more accessible for women. We delved deep into a range of women’s experiences to understand barriers to saving for retirement through focus groups, individual interviews and surveys.
The project resulted in an in-depth report, a press release and secured press in x7 news articles. The report influenced the firm’s pension product and marketing ideas over 2022 and beyond.
You can read more about our work here, in Customer Insights Manager Priyal Kanabar blog post on the amazing EDI work at PensionBee.
More Diverse Voices are a dream to work with
UsTwo Games
Preparing to speak to the press about LGBTQIA+ issues and becoming a good ally
UsTwo Games, the BAFTA award-winning studio and B-Corp.
The team was preparing for the release of its latest game Desta on the global streaming platform Netflix. The game’s protagonist Desta is a non-binary, queer, person of colour.
More Diverse Voices built an inclusive LGBTQIA+-focused communication strategy and toolkit for the communication and senior management team. We also advised on the script and delivered workshops about LGBTQIA+ representation in the media and how team members can be allies to the community.
The game release secured LGBQTIA+ focused media coverage in Pride.com and Gayming Magazine.
Desta has since been nominated for a GLAAD Award for an outstanding video game.
More Diverse Voices are the people to talk to
We created a game which tells a highly intersectional story, covering elements of race, gender, and sexuality. We knew we had some blindspots in our knowledge and wanted to make sure we had our script reviewed by experts to ensure we were handling these different elements with sensitivity. More Diverse Voices more than helped us with this, and helped educate us and expand our understanding of LGBT issues.