Stretched thin?

Most comms teams are stretched thin. Pulled in a million directions.

No time to think strategically or tell the story properly.

And so are left wondering:
• Will this launch actually lead to awareness or build relationships?
• Will anyone pay attention?
• Can we get this done on time?

After all the hard work of research and design, so many teams fall at the final hurdle and forget to communicate with the same amount of care and effort.

This happens a lot. But is doesn’t have to.

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Our clients

For the past four years, we’ve worked with 50+ comms teams to help them get their campaigns over the line and make sure they deliver results.

Taking their comms from confused, unsure and unapproachable to clear, accessible and launch ready.

Here are just a few we’ve had the pleasure of supporting.

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Nesta

Incorporating inclusive language across all communication

Nesta is the UK’s innovation agency for social good.

Nesta had noticed that specific, outdated terms were repeatedly being used in reports, blogs and emails. So the foundation’s EDI and communication team decided to design an add-on tool to Google Docs which scans documents for specific words we want to avoid and suggests alternatives with an explanation.

More Diverse Voices supported by collating an extensive inclusive language database, which covered a range of lived experiences across gender, sexuality, ethnicity, socioeconomic background, disability, neurodiversity, mental health and age.

The tool supports staff learning and improve the language of our internal and external communications.

You can read more about this in Davina Majeethia‘s reflection on Nesta’s EDI strategy.

Wealth of knowledge when it comes to inclusive language
Emily has a wealth of knowledge when it comes to inclusive language, she helped us pull together a huge list of words and phrases that we should avoid and suggested alternates. She flexed her approach to meet us where we were in the process as we had already made some decisions that worked for us. She is professional, personable and a pleasure to work with. I learned a lot from her.
Davina Majeethia
Head of Equity, Diversity and Inclusion, Nesta

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PensionBee

Designing a long-term communication strategy to help close the pension gap

Female-founded fintech combining all your old pensions into one online plan.

From the State Pension and National Insurance contributions to Automatic Enrolment and the reality of saving when you have to pay for childcare – when it comes to finance women’s lived realities have been passed over. As a result, women in the UK have smaller pension pots than men at every stage of their careers.

But pension platform PensionBee is trying to change this.

More Diverse Voices worked with PensionBee on a series of workshops to help make the pension system more accessible for women. We delved deep into a range of women’s experiences to understand barriers to saving for retirement through focus groups, individual interviews and surveys.

The project resulted in an in-depth report, a press release and secured press in x7 news articles. The report influenced the firm’s pension product and marketing ideas over 2022 and beyond.

You can read more about our work here, in Customer Insights Manager Priyal Kanabar blog post on the amazing EDI work at PensionBee.

More Diverse Voices are a dream to work with
“More Diverse Voices are a dream to work with. They take the time to really understand what it is you want to achieve and work collaboratively with you to reach your goals. In our case, this involved running two communication workshops, and producing a strategy doc and report of the findings. The workshops were a great success and saw us receive excellent feedback from the participants, while the quality of the written materials was second to none. I have no doubt this piece of work will continue to inform our thinking for many months to come and I very much look forward to working with Emily again in the future!”
Rachel Oku
VP Brand and Communications, PensionBee

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UsTwo Games

Preparing to speak to the press about the LGBTQIA+ experience and becoming a good ally

UsTwo Games, the BAFTA award-winning studio and B-Corp.

The team was preparing for the release of its latest game Desta on the global streaming platform Netflix. The game’s protagonist Desta is a non-binary, queer, person of colour.

More Diverse Voices built an inclusive LGBTQIA+-focused communication strategy and toolkit for the communication and senior management team. We also advised on the script and delivered workshops about LGBTQIA+ representation in the media and how team members can be allies to the community.

The game release secured LGBQTIA+ focused media coverage in Pride.com and Gayming Magazine.

Desta has since been nominated for a GLAAD Award for an outstanding video game.

More Diverse Voices are the people to talk to
If you’re attempting to create something that touches on any elements of diversity which you don’t have lived experience of, or feel you may have blindspots in, then More Diverse Voices are the people to talk to.

We created a game which tells a highly intersectional story, covering elements of race, gender, and sexuality. We knew we had some blindspots in our knowledge and wanted to make sure we had our script reviewed by experts to ensure we were handling these different elements with sensitivity. More Diverse Voices more than helped us with this, and helped educate us and expand our understanding of LGBT issues.
Micheal Anderson
Producer, UsTwo Games