COGS AI
From no media presence to established thought leader ahead of first VC round
COGS AI is awesome.
They’re a government backed mental wellbeing startup for neurodiverse people, powered by AI and built by a neurodivergent team.
They’ve raised £650k, secured contracts with the NHS and are using AI & data to build an inclusive solution to a complex problem.
They are working to make the world a more inclusive place for the neurodivergent community and have an incredible story to tell.
COGS AI was doing really impactful work, but they weren’t talking about it. Even though they knew it was important, their small team didn’t have the capacity.
As a result, they we’re missing out on an opportunity to build their brand, attract new clients and reach potential investors.
Working collaboratively with COGS AI’s co-founder Zareen Ali, More Diverse Voices:
- Established a thought leadership strategy for Zareen
- Provided weekly communication coaching calls
- Planned and pitched different ideas to media
- Co-wrote thought leadership articles with Zareen
- Drafted accompanying social media posts for any thought leadership article that we helped secure
- X8 thought leadership articles or media mentions in Sifted, Maddyness and Startup Magazine
- X2 awards – 1st place on TechRound’s BAME50 list and Natwest and Pioneers Post Wise100 List
- X9 super engaging LinkedIn posts, several that achieved over 100+ likes
- A boost in Zareen’s media confidence, leading to even more opportunity – talks, interviews, podcasts.
Published in big name publications in the startup scene
Lean Practice
Establishing a productivity leader and a sustainable writing habit
Lean Practice is a certified B-Corp consultancy, helping leaders build more profitable and productive organisations that are better for people & planet
Lean Practice’s founder Aaron Penwill wanted to build a sustainable posting habit on LinkedIn to boost brand awareness.
He wanted to share:
- Inspiring founder journey
- Personal experiences about mental health and anxiety
- Productivity and sustainability tips, focusing specifically on mindset shifts
Working closely with the founder of Lean Practice Aaron Penwill over a 3-month period we:
- Co-created Aaron’s thought leadership and LinkedIn strategy
- Weekly communication coaching calls to ideate thought leadership topics and build a sustainable posting habit
- Co-created thought leadership posts
- Pitched and secured thought leadership articles to key media targets
- Created a bespoke LinkedIn strategy for Aaron and helped optimise his profile
- x25 engaging LinkedIn posts crafted and posted
- x1 thought leadership article secured in Startup Magazine
- Aaron now has a sustainable weekly posting habit, sharing his productivity and sustainability insights and knowledge on a weekly basis.
Like having Michelangelo chip away to reveal David.
Pivot
Boosting sales and raising awareness with over 100+ press mentions
Pivot is an award winning social enterprise empowering people experiencing homelessness to pivot their lives by learning how to craft beautiful and sustainable jewellery and homeware.
Pivot was looking to grow its media presence. Not only to help attract customers, funding and hire great people, but also to awareness-raising about the realities of homelessness.
Over a 2-year period More Diverse Voices worked collaboratively with Pivot’s founder Alice Moxley, providing:
- Regular communication coaching calls to build confidence and advise on media strategy
- Support with drafting and pitch press release for major product launches to key media targets
- Support with drafting and pitch thought leadership comments and articles to key media targets
- 100+ media mentions including: Stylist, Time Out, GQ, BBC London, The Guardian, Prima, The Big Issue and Pioneers post
- A solid media foundation established to help the growing team pitch to other publications
- Increased sales and brand awareness