VODA

Securing a flurry of media articles and consistently show up on LinkedIn

Quite simply, we LOVE VODA.

They are the LGBTQIA+ self-care app on a mission to provide inclusive mental health support to the underserved 1.2 billion LGBTQIA+ people across the globe.

Created by leading LGBTQIA+ psychotherapists, the app has a thriving community of 30k+ users and hundreds of gender, sexuality and relationship-diversity affirming resources.

In 2024, they announced their £275k angel round and they since kicked off their next round!

Ahead of their next fundraised they wanted to not only share VODA’s incredible tools, but also share Jaron’s personal co-founding story – as the reason for him starting VODA is deeply entangled with his own coming-out journey.

So as well as amplifying their work, we wanted to help Jaron find his voice as a thought leader in LGBTQIA+ mental health and tech.

Working collaboratively with VODA’s co-founder Jaron Soh, More Diverse Voices:

Hosted a weekly calls to discuss different pitch ideas and LinkedIn post topics – getting his thoughts from head to page and then from page into a journalist’s inbox.
If something didn’t quite land, we’d go back to the drawing board, refine and pitch again.
Tapped into Jaron’s media contacts (he already had some great relationships), as well as my own, to maximise reach.
Tweaked and refined pieces, advising on structure, and serving as an accountability partner to ensure LinkedIn posts were consistently going out.
Acted as a sounding board and helped Jaron improve his ideas, provide new perspectives and a sense-check
When big research pieces or funding announcements were on the horizon, we would craft them into press releases and guide the media strategy

27 media articles in the likes of Metro, Forbes, Attitude, Yahoo, Pink News, HR Magazine
5 thought leadership pieces penned by Jaron
A consistent LinkedIn presence, with several viral posts (many with 200+ likes / 100+ comments)
Increased app users
Boosted SEO and Google search visibility
New business and client opportunities

Guides you towards being a thought leader in your space
More Diverse Voices will help you understand what unique perspectives you have to offer and guide you towards being a thought leader in your space.
Jaron Soh
Co-founder, VODA

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COGS AI

From no media presence to established thought leader ahead of first VC round

COGS AI is awesome.

They’re a government backed mental wellbeing startup for neurodiverse people, powered by AI and built by a neurodivergent team.

They’ve raised £650k, secured contracts with the NHS and are using AI & data to build an inclusive solution to a complex problem.

They are working to make the world a more inclusive place for the neurodivergent community and have an incredible story to tell.

COGS AI was doing really impactful work, but they weren’t talking about it. Even though they knew it was important, their small team didn’t have the capacity.

As a result, they we’re missing out on an opportunity to build their brand, attract new clients and reach potential investors.

Working collaboratively with COGS AI’s co-founder Zareen Ali, More Diverse Voices:

Established a thought leadership strategy for Zareen
Provided weekly communication coaching calls
Planned and pitched different ideas to media
Co-wrote thought leadership articles with Zareen
Drafted accompanying social media posts for any thought leadership article that we helped secure

X8 thought leadership articles or media mentions in Sifted, Maddyness and Startup Magazine
X2 awards – 1st place on TechRound’s BAME50 list and Natwest and Pioneers Post Wise100 List
X9 super engaging LinkedIn posts, several that achieved over 100+ likes
A boost in Zareen’s media confidence, leading to even more opportunity – talks, interviews, podcasts.

Published in big name publications in the startup scene
Bringing More Diverse Voices onboard was such a great decision. Emily feels like an extension of the team, understanding what we need and how to shape our media strategy to our objectives. Within a short space of time, we were published in big name publications in the startup scene, hitting our goals for the project and significantly increasing awareness of Cogs AI’s brand.
Zareen Ali
Co-founder, COGS AI

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Pivot

Boosting sales and raising awareness with over 100+ press mentions

Pivot is an award winning social enterprise empowering people experiencing homelessness to pivot their lives by learning how to craft beautiful and sustainable jewellery and homeware.

Pivot was looking to grow its media presence. Not only to help attract customers, funding and hire great people, but also to awareness-raising about the realities of homelessness.

Over a 2-year period More Diverse Voices worked collaboratively with Pivot’s founder Alice Moxley, providing:

Regular communication coaching calls to build confidence and advise on media strategy
Support with drafting and pitch press release for major product launches to key media targets
Support with drafting and pitch thought leadership comments and articles to key media targets

100+ media mentions including: Stylist, Time Out, GQ, BBC London, The Guardian, Prima, The Big Issue and Pioneers post
A solid media foundation established to help the growing team pitch to other publications
Increased sales and brand awareness

Achieved an incredible amount of press coverage
Working with More Diverse Voices has been a dream. With little experience of PR within Pivot, MDV has held our hand through the entire process, with clear aims and exceptional delivery. They achieved an incredible amount of press coverage leading to more sales, traction and ultimately helping us grow our brand.
Alice Moxley
Founder, Pivot

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Lean Practice

Establishing a productivity leader and a sustainable writing habit

Lean Practice is a certified B-Corp consultancy, helping leaders build more profitable and productive organisations that are better for people & planet

Lean Practice’s founder Aaron Penwill wanted to build a sustainable posting habit on LinkedIn to boost brand awareness.

He wanted to share:

Inspiring founder journey
Personal experiences about mental health and anxiety
Productivity and sustainability tips, focusing specifically on mindset shifts

Working closely with the founder of Lean Practice Aaron Penwill over a 3-month period we:

Co-created Aaron’s thought leadership and LinkedIn strategy
Weekly communication coaching calls to ideate thought leadership topics and build a sustainable posting habit
Co-created thought leadership posts
Pitched and secured thought leadership articles to key media targets

Created a bespoke LinkedIn strategy for Aaron and helped optimise his profile
x25 engaging LinkedIn posts crafted and posted
x1 thought leadership article secured in Startup Magazine
Aaron now has a sustainable weekly posting habit, sharing his productivity and sustainability insights and knowledge on a weekly basis.

Like having Michelangelo chip away to reveal David.
Way beyond help and support with content writing. More Diverse Voices help you find you’re voice, by delicately piecing the richness that’s within our minds, and threading the connections together to say something powerful. Working with Emily, was like having Michelangelo chip away to reveal David.
Aaron Penwill
Founder, Lean Practice

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Contact

VODA

Securing a flurry of media articles and consistently show up on LinkedIn

Guides you towards being a thought leader in your space

COGS AI

From no media presence to established thought leader ahead of first VC round

Published in big name publications in the startup scene

Pivot

Boosting sales and raising awareness with over 100+ press mentions

Achieved an incredible amount of press coverage

Lean Practice

Establishing a productivity leader and a sustainable writing habit

Like having Michelangelo chip away to reveal David.