Applications are now closed!

Join the waiting list to find out when the next Conscious Campaigner cohort launches.

The six week Conscious Campaigner Sprint will help you:

Learn new knowledge and campaign confidence

We break down all the moving parts of inclusive communication into digestible chunks so you can campaign with confidence.

Build an impactful communication strategy 

We equip you with the tools to deliver an impactful, inclusive and authentic campaign. We help you secure media coverage and reach new audiences.

Save time and budget 

We condense a whole campaign build into an affordable 6-week sprint. Make a difference with your marketing spend. 

Unlock your creative campaign ideas

The course gives you the time and space to think creatively. Share ideas with your fellow participants and the course facilitator.

Does this sound like you?

“Inclusive communication can feel overwhelming, there is so much to learn and I don’t want to ‘get it wrong'”

“I am nervous to address my own biases but know it’s important to be able create truly inclusive content.”

“I can’t afford an expensive agency but I want to build a campaign that raises awareness and stands out from the crowd.”

“I have a limited learning and DEI budget, but could borrow something from my marketing spend.”

From heads of marketing of FTSE100 companies to founders spinning all the plates, the Conscious Campaign Sprint helps you break down all the different moving parts of inclusive campaigns so you can become a better communicator, reach your communication goals AND be a better champion or ally.

Six-week programme outline

Week 1

Unlearning bias in storytelling

• How bias shows up in storytelling
• How we can start to unlearn it
• Power with vs Power over
• Structures that help remove bias

Learning exercise: power and privilege reflection

Week 2

Co-designed campaigns

• What is co-design and why does it matter?
• How to create safe spaces to share impactful stories
• How to co-design a case study
• How to build intersectional data sets

Learning exercise: co-design an interview or case study

Week 3

Campaign strategy 

• Start with the “why”, define your mission, vision and values
• How to develop an impactful call-to-action
• How to build a strategy focused on an awareness raising calendar events including: Black History Month, Pride, International Women’s Day
• How to build an inclusive communication strategy all-year round

Learning exercise: define your campaign why, what, when, how and who

Week 4

Inclusive writing and design

• Inclusive language 101
• How to write with inclusivity in mind
• An introduction to accessible content design
• AI tools that will help you improve your writing

Learning exercise: apply these learnings by drafting a thought leadership article, blog or social media post

Week 5

How to write a powerful press release and pitch

• When should I approach the press?
• How to write a press release and pitch
• How to build a media list
• How to build meaningful relationships with journalists

Learning exercise: write your launch press release, pitch and pull together your media list

Week 6

Putting it all together

• Build your own inclusive communication strategy
• Content ideation, development and calendar
• Newsletters, blog posts, thought leadership, social media copy, events
• How to approach your personal brand

Learning exercise: present your conscious campaign strategy

Plus access to our inclusive communication toolkit:

☑️ Strategy workbook
☑️ Awareness raising dates calendar
☑️ Content planning calendar
☑️ Writing guidelines
☑️ Inclusive language guidebook
☑️ Inclusive imagery guidelines
☑️ Accessibility checklist

Pricing

What’s included?

  • 2-hour weekly workshops that break down all the different moving parts of inclusive communication into digestible chunks. Recordings of all sessions.
  • An hour-long communication coaching session with Emily to help guide you through the process, tailored to your specific needs.
  • Unlimited voice notes over the 6-weeks to act as a sounding board for campaign ideas, which Emily answers within 48-hours (excluding weekends).
  • Access to More Diverse Voices inclusive communication toolkit, including content calendar, writing guidelines, inclusive language guidebook, inclusive imagery, accessibility checklist.
  • Practical tips to help you become a clearer, more effective and more inclusive writer.

By the end of the course you will have created…

  • An implementable communication strategy that will help you drive awareness and empower your audience.
  • A content calendar outlining your next three months of content.
  • Ideas for blogs, thought leadership, newsletters and social media copy.
  • A media-ready press release for your campaign launch.
  • A eye-catching pitch designed to get you noticed.
  • Access to an exclusive community where you can meet, ask questions and share knowledge with supportive and like-minded communication professionals.
  • An intentional and supportive environment for reflection and unpicking how your own biases and privileges might influence your communication strategy.
  • Accountability buddy to help you progress through the course and be a sounding board for campaign ideas.

How you’ll create impact with justice, equity, diversity and inclusion

1

Intersecting pillars

We define the intersecting pillars of justice, equity, diversity and inclusion as race, gender, sexuality, disability, neurodiversity, socioeconomic background, caregiving, age, religion, mental health and age.

2

The curriculum

During the course, we explore power with vs power over, intersectionality, psychological safety, our own internalised biases (white supremacy, ableism, internalised misogyny), collective action and co-design.

3

Campaign focus

All of the principles taught can be applied across any communication campaign. However, each cohort will have a “campaign focus” and will take place in the run-up to a major awareness-raising month or day.

Entry-level scholarship for historically excluded changemakers

For every 10 full-paying cohort member, we offer 1 free scholarship for an underrepresented changemaker looking to start their career in marketing, communication or media.

Why? Because to build authentic and impactful campaigns we need an industry that is as diverse as its audience.

During the application, you will be asked if you would like to apply for the scholarship.

We will notify you if a place becomes available.

Our impact so far

Since its founding in 2021, More Diverse Voices has supported 35+ clients across a range of communication projects. Themes have included LGBTQIA+ representation, accessible and inclusive transport, disability activism, financial inclusion, financial feminism, EDI investment, access to inclusive sex education, racial equality, the justice system, ending homelessness, sustainable fashion, sustainability, inclusive language and neurodiverse training.

People have attended an inclusive communication workshop

Media articles secured for clients. Including British GQ, The Independent, Stylist and TimeOut.

Average rating from clients

Meet your course facilitator

Emily Horton

Founder of More Diverse Voices

Over the past 8 years, Emily has helped charities, think tanks, policymakers, investors and fast-growth tech companies find their voice. 

With a background in social anthropology and economics, Emily has worked on national campaigns to tackle loneliness with the Jo Cox Foundation; raise awareness of unaccompanied child refugees in Kent; improve social care for isolated elderly people and bolster financial literacy among millennials.

During her time as a financial journalist at Dow Jones Emily focused her reporting efforts on diversity and inclusion. She profiled female financial leaders, wrote articles about Pride in the City of London, mental health and stress in the workplace, sexual harassment cases and the lack of Black asset managers. Alongside this, she oversaw her paper’s journalism access scheme in partnership with Speakers for Schools.

Emily founded More Diverse Voices while taking part in the post-graduate social innovation programme Year Here and holds a degree in Archaeology and Anthropology from Cambridge University. In 2023, she was listed as one of Pioneers Post x NatWest Top 100 Women in Social Enterprise.

As a neurologically diverse and queer writer, Emily believes that justice, equality, diversity and inclusion are crucial to creating a society where everyone can flourish.

Let’s connect

Brands and publications Emily has worked with

Questions?

Knowledge

  • 2-hour weekly workshops that break down all the different moving parts of inclusive communication into digestible chunks. Recordings of all sessions 
  • X1 hour-long communication coaching session with Emily to help guide you through the process/ tailored to your specific needs
  • Unlimited voice notes over the 6-weeks to act as a sounding board for campaign ideas, which Emily answers within 48-hours (excluding weekends)
  • Access to More Diverse Voices inclusive communication toolkit, including content calendar, writing guidelines, inclusive language guidebook, inclusive imagery, accessibility checklist

Strategy and content

  • An implementable communication strategy that will help you drive awareness and empower your audience
  • A content calendar outlining your next three months of content
  • Ideas for blogs, thought leadership, newsletters and social media copy
  • A media-ready press release for your campaign launch
  • An eye-catching pitch designed to get you noticed

Community

  • Our exclusive community where you can meet, ask questions and share knowledge with supportive and likeminded communication professionals
  • An intentional and supportive environment for reflection and unpicking how your own biases and privileges might influence your communication strategy 
  • Accountability buddy to help you progress through the course and be a sounding board for campaign ideas

3-4 hours per week (all sessions are recorded)

6 Zoom workshops over 6 weeks (5:30pm-7:30pm GMT)

Each session is two hours long and always recorded. Live Zoom workshops every Wednesday.

Weekly self-paced sprint projects (1-2 hours per week)

You’ll get access to our inclusive communication toolkit. We’ll hold you accountable with weekly exercises to complete in your own time.

1-1 with course facilitator (1-hour)

Every participant will receive an hour-long communication coaching session to help you build and launch your campaign

If you want to launch a product or service and want to raise awareness, create buzz, generate leads AND ensure that your launch is as inclusive as possible this course is for you!

You might be a marketing manager at a big corporate or the founder of a startup or work in a busy PR agency.

Individual payment: £595

Team payments: If you’d like to buy tickets for your co-founder or team, tell us in your application form. The cost of a team ticket is £895 – a saving of £295.

If you have attended all of the workshops, attended your 1-1 and completed all the learning exercises and you’re not satisfied, get in touch in the first 30 days and you will receive a full refund.