Unlearning bias in storytelling
• How bias shows up in storytelling
• How we can start to unlearn it
• Power with vs Power over
• Structures that help remove bias
Learning exercise: power and privilege reflection
Conscious Campaigner Sprint
Upcoming cohort
Dates
August 23rd – 27th September
Cohort 1:
Intimate group of 10-15 changemakers
Focus:
Black History Month,
Global Diversity Awareness Month,
ADHD Awareness Month
Global Diversity Awareness Month,
ADHD Awareness Month
6 week cohort-based sprint
Practical hands-on support for changemakers looking to raise awareness of a product or service and campaign for justice, equity, diversity and inclusion.
*DOORS CLOSE ON 30th JUly OR WHEN SEATS ARE FULL
The Six Week Conscious Campaign Sprint will help you:
Learn new knowledge and campaign confidence
We break down all the moving parts of inclusive communication into digestible chunks so you can campaign with confidence.
Build an impactful communication strategy
We equip you with the tools to deliver an impactful, inclusive and authentic campaign.
Save time and budget
We condense a whole campaign build into an affordable 6-week sprint. Make a difference with your marketing spend.
Unlock your creative campaign ideas
The course gives you the time and space to think creatively. Share ideas with your fellow participants and the course facilitator.
Does this sound like you?
“Inclusive communication can feel overwhelming, there is so much to learn and I don’t want to ‘get it wrong'”
“I am nervous to address my own biases but know it’s important to be able create truly inclusive content.”
“I can’t afford an expensive agency but I want to build a campaign that raises awareness and stands out from the crowd.”
“I have a limited learning and DEI budget, but could borrow something from my marketing spend.”
From heads of marketing of FTSE100 companies to founders spinning all the plates, the Conscious Campaign Sprint helps you break down all the different moving parts of inclusive campaigns so you can become a better communicator, reach your communication goals AND be a better champion or ally.
What’s included?
Did you know the course counts as a business expense?
Your enrolment in the Conscious Campaigner Sprint is a business expense which means you can deduct it from your taxes!
How you’ll create impact with justice, equity, diversity and inclusion
1
Intersecting pillars
We define the intersecting pillars of justice, equity, diversity and inclusion as race, gender, sexuality, disability, neurodiversity, socioeconomic background, caregiving, age, religion, mental health and age.
2
The curriculum
During the course, we explore power with vs power over, intersectionality, psychological safety, our own internalised biases (white supremacy, ableism, internalised misogyny), collective action and co-design.
3
Campaign focus
All of the principles taught can be applied across any communication campaign. However, each cohort will have a “campaign focus” and will take place in the run-up to a major awareness-raising month or day.
Six-week programme outline
Week 1
Week 2
Co-designed campaigns
• What is co-design and why does it matter?
• How to create safe spaces to share impactful stories
• How to co-design a case study
• How to build intersectional data sets
Learning exercise: co-design an interview or case study
Week 3
Campaign strategy
• Start with the “why”, define your mission, vision and values
• How to develop an impactful call-to-action
• How to build a strategy focused on an awareness raising calendar events including: Black History Month, Pride, International Women’s Day
• How to build an inclusive communication strategy all-year round
Learning exercise: define your campaign why, what, when, how and who
Week 4
Inclusive writing and design
• Inclusive language 101
• How to write with inclusivity in mind
• An introduction to accessible content design
• AI tools that will help you improve your writing
Learning exercise: apply these learnings by drafting a thought leadership article, blog or social media post
Week 5
How to write a powerful press release and pitch
• When should I approach the press?
• How to write a press release and pitch
• How to build a media list
• How to build meaningful relationships with journalists
Learning exercise: write your launch press release, pitch and pull together your media list
Week 6
Putting it all together
• Build your own inclusive communication strategy
• Content ideation, development and calendar
• Newsletters, blog posts, thought leadership, social media copy, events
• How to approach your personal brand
Learning exercise: present your conscious campaign strategy
Plus access to our inclusive communication toolkit:
☑️ Strategy workbook
☑️ Awareness raising dates calendar
☑️ Content planning calendar
☑️ Writing guidelines
☑️ Inclusive language guidebook
☑️ Inclusive imagery guidelines
☑️ Accessibility checklist
Pricing
Individual
Single conscious campaigner from corporate, charity or social enterprise
- Price for one conscious campaigner to enrol in our six-week programme
- Perfect for someone looking to run a campaign or launch, but needs accountability and additional knowledge to get it over the line.
- Limited availability
Team
Team of campaigners from agencies, marketing departments or startups
- Good for agencies that would like to enrol several members of staff or for startups where the whole team may want support with communication.
- Please mention how many team members you’d like to enrol when applying and we’ll email you with a quote
Scholarship for historically marginalised changemakers
For every 10 full-paying cohort member, we offer 1 free scholarship for an underrepresented changemaker looking to start their career in marketing, communication or media.
Why? Because to build authentic and impactful campaigns we need an industry that is as diverse as its audience.
During the application, you will be asked if you would like to apply for the scholarship.
We will notify you if a place becomes available.
Our impact so far
Since its founding in 2021, More Diverse Voices has supported 25+ clients across a range of communication projects. Themes have included LGBTQIA+ representation, accessible and inclusive transport, disability activism, financial inclusion, financial feminism, EDI investment, access to inclusive sex education, racial equality, the justice system, ending homelessness, sustainable fashion, sustainability, inclusive language and neurodiverse training.
People have attended an inclusive communication workshop
Media articles secured for clients. Including British GQ, The Independent, Stylist and TimeOut.
Average rating from clients
Meet your course facilitator
Emily Horton
Founder of More Diverse Voices
Over the past 8 years, Emily has helped charities, think tanks, policymakers, investors and fast-growth tech companies find their voice.
With a background in social anthropology and economics, Emily has worked on national campaigns to tackle loneliness with the Jo Cox Foundation; raise awareness of unaccompanied child refugees in Kent; improve social care for isolated elderly people and bolster financial literacy among millennials.
During her time as a financial journalist at Dow Jones Emily focused her reporting efforts on diversity and inclusion. She profiled female financial leaders, wrote articles about Pride in the City of London, mental health and stress in the workplace, sexual harassment cases and the lack of Black asset managers. Alongside this, she oversaw her paper’s journalism access scheme in partnership with Speakers for Schools.
Emily founded More Diverse Voices while taking part in the post-graduate social innovation programme Year Here and holds a degree in Archaeology and Anthropology from Cambridge University. In 2023, she was listed as one of Pioneers Post x NatWest Top 100 Women in Social Enterprise.
As a neurologically diverse and queer writer, Emily believes that justice, equality, diversity and inclusion are crucial to creating a society where everyone can flourish.
Let’s connect
Brands and publications Emily has worked with
Questions?
Applications are now open!
Doors will close on 30th July or when places are full. Fill out our short application form. Limited availability for our first cohort.
